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Join Coventry University and CWEIC at the 4th MBA Masterclass session.

Stakeholder engagement is relevant to any type of organisation: business, public or civil society. It is particularly important in the context of running an organisation responsibly.

Stakeholder engagement is crucially different from stakeholder management: stakeholder engagement implies a willingness to listen and to discuss issues of interest to stakeholders of the organisation. The leadership of the organisation still needs to set the direction for growth, but does so with an understanding of stakeholders’ wants and needs as well as the organisation’s wants and needs.

This session will explore the conditions for meaningful engagement by effectively recognising, analysing and utilising opportunities and challenges in building relations.

Speaker: Dr Eno Amasi Maycock is an Associate Professor and the Executive Director of the MBA. Her research area focuses on Reward and Performance Management, Organizational Behaviour, International HRM and Leadership Branding and Positioning.