Moroccan Investment and Export Development Agency (AMDIE)
The Moroccan Investment and Export Development Agency (AMDIE) is the national body responsible for implementing the national strategy for developing, encouraging and promoting domestic and foreign investment, as well as exports of products and services.
AMDIE is a strategic public institution established in 2017. Its missions and attributions are implemented through various projects within the framework of an action plan approved by the Board of Directors, chaired by the Head of Government.
In Morocco, AMDIE is the principal actor in implementing policies to promote and facilitate investment. It is responsible for executing the state’s strategy for promoting domestic and foreign investments as well as exports of goods and services. It serves as the central point of contact for both foreign and domestic investors.
The Agency is responsible for promoting Morocco as an investment platform, showcasing its industrial capacities, and supporting “Made in Morocco” production through the MOROCCO NOW brand. AMDIE’s missions can be summarized into four areas:
- Investment Development
- Export Development
- Promotion of Trade Fairs and Exhibitions
- Development of Economic Activity Zones
ADVISORY COUNCIL NOMINEE
Ali Seddiki
Director General
AMDIEIn July 2022, Ali Seddiki was appointed by His Majesty King Mohammed VI as the General Director of the Moroccan Investment and Exports Development Agency (AMDIE). Previously, he held the position of Director General of Investment and Business Climate at the Ministry of Investment, Convergence, and Evaluation of Public Policies. In this role, Mr Seddiki was responsible for overseeing the development strategy, promotion, facilitation, and monitoring of investments, as well as improving procedures for supporting investment initiatives.
Between 2019 and 2021, Mr Seddiki served as the General Director in charge of Industry at the Ministry of Industry, Trade, Green, and Digital Economy. His primary focus was on the growth and advancement of the Moroccan industrial sector, which currently employs over 800,000 individuals and generates $24 billion in exports. His responsibilities encompassed enhancing regulations, fostering foreign direct investment (FDI), and strengthening the industrial supply chain.
Before his role in industry development, Mr Seddiki held the position of Director in charge of Aeronautics, Rail, Naval, and Renewable Energies at the Ministry of Industry. Notably, he led the project for the Boeing ecosystem in Morocco, collaborating with the Boeing Company to create 8,700 jobs and generate a $1 billion economic impact in the Moroccan aeronautical industry.
As a member of the Minister of Industry’s office, Mr Seddiki played a crucial role in establishing the Industrial Acceleration Plan (IAP), a comprehensive 5-year strategy aimed at boosting the Moroccan industry, launched in 2014. Within this framework, he specifically oversaw the implementation of the IAP for Steel, Textile, Aerospace, Naval, Rail, and Renewable Energies.
Prior to his government roles, Mr Seddiki worked for a Strategy Consulting firm based in France, specialising in Aeronautics, Defense & Space, Oil & Gas, Construction, Renewable Energy, and Mobility sectors. His diverse assignments included developing corporate strategies, conducting corporate reorganisations, and facilitating internationalisation efforts for prominent industrial firms.
Mr Seddiki holds a Master of Science degree from HEC Paris Grande Ecole.
