News

The Gibraltar Tourist Board is pleased to announce the launch of the rebrand of Visit Gibraltar.

CEO of the Gibraltar Tourist Board, Kevin Bossino said “This relaunch has been the perfect opportunity to reimagine what we stand for and how we portray that image to the outside world.
We have embarked on various projects with stakeholders to improve our tourist product including niche markets such as weddings, diving and events. This has also been an opportunity to engage with local professionals such as historian Ryan Asquez, ‘the Llanito doctor’ to highlight quirky and interesting stories of our LLanito heritage particularly for our website.”

Minister for Tourism, the Hon Christian Santos MP said: “As Minister for Tourism, I am delighted to be driving this relaunch and be part of the repackaging of Gibraltar to the world. Gibraltar has undeniably always had a reach outside our shores and this rebrand intends to propel this further. Our brand encompasses our history, unique culture, sustainability and energy. Our campaign not only promotes our sites but also focuses on our cultural identity, our lifestyle, and our traditions- identifiably British in so many ways, yet with that taste of the Mediterranean.”
You can explore Gibraltar through Visit Gibraltar | The Official Gibraltar Tourist Board Website